Annisa cars.
the CHALLENGE: To redesign and redefine a small rideshare service by, and for, women.
the IDEA: A total rebrand. There is a gap in the market for a brand like this now more than ever. With a mandatory of New York Times banners, we set out out to broadcast how important a service like this is.
COPY | Zachary Tsun & Kyle Newcomb
ART DIRECTION | Anastasiia Eremina