Annisa cars.

the CHALLENGE: To redesign and redefine a small rideshare service by, and for, women.

the IDEA: A total rebrand. There is a gap in the market for a brand like this now more than ever. With a mandatory of New York Times banners, we set out out to broadcast how important a service like this is.

COPY | Zachary Tsun & Kyle Newcomb

ART DIRECTION | Anastasiia Eremina

NYT banner examples

animated banner stills

OOH - posters

aaannd a car.