dasani relief.

the CHALLENGE: To build a brand marketing campaign that will change the sour perception of Dasani water for the better.

the IDEA: DASANI RELIEF. When disaster strikes, water is consistently one of the most important resources in affected areas. With a great supply line run by the Coca Cola Company, Dasani is there to bring water. Disaster doesn’t wait. Why should we?

COPY | Zachary Tsun

ART DIRECTION | Brianna Altman