gymshark.

the CHALLENGE: Get older Gen-Z-ers to believe in Gymshark and join its conditioning community.

the IDEA: FIND YOUR SHIVER. A group of sharks is called a shiver, but what does that actually mean? We set out to define, and then redefine, what Gymshark’s community is through a brand essence video, out-of-home ads, a website addition, and pop-up gyms and events.

COPY | Zachary Tsun

ART DIRECTION | Santiago Ferrer

VIDEO EDITING | Zachary Tsun